Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.

On the international stage, Magners has grown from strength to strength over the last 5 years and is now the number 1 packaged cider brand in Great Britain. It is available in 17 markets around the world and continues to grow at a rapid pace as more and more people are introduced to the crisp refreshing taste of Magners.

Naturalness, Tradition, Heritage and Craft have always been at the core of Magners. Over the years, the brand continues to emphasise that quality and craftsmanship take 'Time' and that emphasis on 'Time' becomes evident in the communication of 'All in its own Good Time' and more recently 'Time Dedicated to you'.

Bulmers Ltd., manufacturers of Bulmers and Magners, is the leading Irish cider manufacturer, and with so much growth coming from outside the traditional cider market, Magners is clearly poised to introduce the refreshing taste of Irish cider to many more consumers around the world.

Magners Original Irish Cider is made with over 17 varieties of apples, waiting until they drop before pressing and filtering them in the traditional way. The cider is then fermented, sometimes for as long as 2 years. Sure, there are faster ways of making cider, but then it wouldn’t be Magners.

Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.

The creative Irish minds behind Magners always aimed to create something different, and they decided on Pear Cider. Magners Pear Cider is made from 100% premium quality pears, that are slowly filtered to remove any impurities. This cider is crisp, fruity, and is always arefreshing change!

The only way to embrace the dark side… Bursting with sharp blackcurrant and jammy berries, our new Magners Dark Fruit cider is a refreshing addition to the Magners family.

What’s better than the kick of Magners Original in a bottle? That same big flavour from a keg. Magners Original on draught is a golden bellied beast that tastes even more refreshing. Slow pour it into a glass and wait for that first taste of chilled crisp cider to drop-kick you right in the taste buds.

The year was 1972 and a crack team of West Country master cider makers were tasked with making a new West Country cider to beat all others. After months of blending, Blackthorn Cider was born. The West Country know their cider, and The West Country liked it.

Word quickly spread and Blackthorn rapidly grew to become one of Britain's most popular ciders and one that remains true to its West County roots. Today Shepton Mallet is the home of Blackthorn's quality cider mill.

Blakcthorn  use a good number of ‘Bittersweet’ cider apples in the blend. Bittersweet cider apples have low acid levels and high tannins – the perfect combination for the crisp dry taste of Blackthorn.

Gaymers Cider Company have been in existence since 1770. Today, based at Shepton Mallet In Somerset (only 15 minutes from the Glastonbury festival site), Gaymers produces original and pear cider, using traditional methods handed down through the generations.

Gaymers still use traditional pressing methods, however they have recently invested over £17 million to their cider mill, making it one of the most efficient in the world. Gaymers also pride themselves on the care of their orchards -in fact their Stewley orchard in the heart of Somerset is an award-winning orchard and is setting the standard with its environmental programmes.

Gaymers Original is a clean, crisp, easy to drink medium cider. It is made using the finest English Apples and crafted to create a flavour that retains its distinctive qualities when served ice cold or over ice.